CALCIUM

What is Hidden Hunger?

'Hidden Hunger' refers to a lack of vital micronutrients amongst children. These micronutrients are critical to healthy growth and devlopment, but the consequences of not having them are often not obvious untill it is too late.

Click on each nutrient to find out the facts

 

 

In Malaysia, inadequate intake of dietary calcium is common

Up to

35%

of children in the age group of 4-6 years have reported inadequate recommended intakes of calcium1

        Reference

Horlicks Image

2 serves # of Horlicks provides

94% of NRV of Calcium6

VIT-D

What is Hidden Hunger?

'Hidden Hunger' refers to a lack of vital micronutrients amongst children. These micronutrients are critical to healthy growth and devlopment, but the consequences of not having them are often not obvious untill it is too late.

Click on each nutrient to find out the facts

 

 

Vitamin D insufficiency is a health concern amongst children in Malaysia2

35.3%

of 7-12 year olds have vitamin D deficiency (≤37.5 nmol/L)2

70.4%

of children (7-12 years) have vitamin D insufficiency (low levels) (> 37.5-≤50 nmol/L)2

        Reference

Horlicks Image

2 serves # of Horlicks provides

224% of the NRV of Vitamin D6

IRON

What is Hidden Hunger?

'Hidden Hunger' refers to a lack of vital micronutrients amongst children. These micronutrients are critical to healthy growth and devlopment, but the consequences of not having them are often not obvious untill it is too late.

Click on each nutrient to find out the facts

 

 

Iron deficiency is the most prevalent micronutrient deficiency in Malaysia3

22%

of children (7–12 years) in Malaysia suffer from iron-deficiency anaemia4 which can lead to tiredness and lethargy.

        Reference

Horlicks Image

2 serves # of Horlicks provides

45% of the NRV of Iron6

 

VIT-A

What is Hidden Hunger?

'Hidden Hunger' refers to a lack of vital micronutrients amongst children. These micronutrients are critical to healthy growth and devlopment, but the consequences of not having them are often not obvious untill it is too late.

Click on each nutrient to find out the facts

 

 

Although vitamin A deficiency is a mild public health problem in Malaysia, it can have serious outcomes amongst malnourished children5

2.5% of

4.5% of (<5 years)

have subclinical levels of vitamin A (low levels) (≤ 0.7 µmol/L)5

        Reference

Horlicks Image

2 serves # of Horlicks provides

73% of the NRV of Vitamin A6

 

IODINE

What is Hidden Hunger?

'Hidden Hunger' refers to a lack of vital micronutrients amongst children. These micronutrients are critical to healthy growth and devlopment, but the consequences of not having them are often not obvious untill it is too late.

Click on each nutrient to find out the facts

 

 

Goitre and cretinism are the most visible manifestations of iodine deficiency1

1.4%

children (8-10 years) in urban and

3.1%

in rural areas suffer from goiter3

        Reference

Horlicks Image

2 serves # of Horlicks provides

60% of the NRV of Iodine6

 

Factors affecting Hidden Hunger in Malaysia

9 in 10

9 in 10

children do not eat the recommended 5 portions of fruits & vegetables each day.

1 in 5

1 in 5

Children suffer from iron-deficency anemia.

1 in 3

1 in 3

children (4-6 years) have less than the recommended intake of calcium.

 

Reference

3 concerns for Mums
as their Child develops

Obesity is a growing concern in Malaysia but stunted growth
and children being underweight are as common.

Obesity

Child Obesity in urban areas is at

10-15%

Stunned Growth

Stunted Growth is at

15.8%

Under weight

Being underweight is at

13.2%

Horlicks Can Help Fill Nutrition Gaps

Smart Mum and Child